Jay-Z's label launch

The 99 Problems rapper has set up Star Roc, a 50/50 partnership between his company Roc Nation and Norwegian songwriting and production duo Stargate.

The label will be based at the hip-hop star's Rock The Mic studio in New York.Artists on the label will be developed via a 360 deal, similar to the one Jay signed earlier this year with Live Nation, where the label will receive a portion of everything from album sales to merchandise from their signings.

The venture will also have a music publishing division.Stargate have previously worked with Jay-Z's wife Beyonce Knowles and Umbrella singer Rihanna.

Source: mumbaimirror.com