Dabur to set up twenty wellness shops in Mumbai in three years

New Delhi: Home-grown FMCG major Dabur India plans to set up 20 outlets for specialty beauty, health and wellness retail business in Mumbai in the next three years.

H&B Stores Ltd, a wholly-owned subsidiary of Dabur India Ltd, will launch the ‘new-u’ outlets, offering a wide range of health and beauty solutions under one roof. The first ‘new-u’ will roll out in Delhi by the end of January next year, followed by other cities including Mumbai.

‘‘We will launch four to five stores by the first quarter of FY-2009 in Mumbai, and 15 more stores in the city in the next two years,’’ H&B Stores CEO Peter Baker told Mumbai Mirror.

The sizes of these outlets will vary between 1,200 sq ft and 6,000 sq ft, Baker said.

Positioned as a retail destination for health, wellness and beauty requirements, new-u will have an attractive interior design while offering a soothing ambience for shoppers, the company said.

The stores will have over 20,000 products in various categories, such as colour cosmetics, personal and family care, fashion accessories, ayurvedic, pharmaceuticals, etc.

‘‘On an average, we are expecting a turnover of nearly Rs 22,000 per sq ft per annum from the outlets. We are aiming at a turnover of about Rs 1,000 crore by 2,010 and around 150 H&B Stores,’’ he added.

When asked how the company would compete with the existing retail outlets, Baker said, “We will offer products at a price which is 20-25 per cent cheaper than the Maximum Retail Price (MRP).”

The retail initiative of H&B Stores will include non-Dabur products as well, Baker added.

Source: mumbaimirror.com